It starts with a story, not a sketch.


Effective brands transcend printed and digital ephemera. While visual design is important, the real power lies in the meaningful relationships developed with those you serve. This is why small but mighty approaches each project with deep understanding and empathy before giving visual definition to the story that supports your relationships. We're a small studio doing mighty things, for those who do mighty things for others.

Janalyn Kidd
Photograph by Allison Specketer

Janalyn Kidd is small but mighty.


With nearly a decade of experience exploring the richness of human nature for some of the world’s most respected brands as a qualitative research partner with Brandtrust, and two decades as small but mighty, crafting stories through visual design for small start ups like Popskull (which she was a co-founder) to global non-profits, Janalyn brings her extensive cross-disciplinary skills to support small organizations with a mission to do mighty things for others. 

Janalyn founded small but mighty on the belief that beautiful design is not just an external expression, but a core human value. She has a history as a maker of art, and leveraged a B.F.A. in Drawing/Painting into a hands-on approach to design. Her work has been published in magazines that feature contemporary communication and design like Communication Arts and PRINT, and has been awarded by AIGA and the American Advertising Federation.

Janalyn is also the founder of small but mighty press, an independent publisher and supporter of the cool stuff artists make. Check out their first book, Unstoppable Decay.